Logo Design
The Problem
Mai Taste needed a brand identity that celebrated authentic home-style cooking while appealing to a contemporary audience. The previous branding lacked warmth and cultural connection, failing to express the comfort, trust, and quality associated with traditional culinary roots.
The process
We designed a fresh and inviting identity centered around the illustration of a traditional matriarch — symbolizing authenticity, care, and flavor. The turquoise and white palette evokes freshness and trust, while minimal typography adds sophistication. Applied consistently across packaging, apparel, and print materials, the identity creates a cohesive experience that’s both nostalgic and modern.
